A remote controller includes a communicator to broadcast a first request packet for identifying external apparatuses located around the remote controller, and based on a first response packet for the first request packet being received from each of a plurality of external apparatuses, identify the priorities of the external apparatuses based on the signal strength of the first response packet, and control the communicator to transmit a second request packet for identifying directivity to a first external apparatus among the external apparatuses according to the priorities, and based on a second response packet for the second request packet being received from the first external apparatus, identify directivity for the first external apparatus based on the second response packet, and based on identifying that the remote controller is directed to the first external apparatus, control the communicator to transmit a third request packet for Bluetooth pairing to the first external apparatus.