Methods, systems, and devices for wireless communication are described that provide for generation of feedback at a code block (CB) level for a received transmission in which a transmit block (TB) includes a number of CBs. The feedback may indicate a request for a retransmission of one or more CBs, and retransmissions of the CBs may be provided at a repetition level that provides multiple repetitions of the one or more CBs. The repetition level may provide for two or more retransmissions of the one or more CBs. In some cases, the repetition level is configurable, and may be based on a number of requests for retransmission that are received. The configuration of repetition levels may be through radio resource control (RRC) signaling, downlink/uplink control information, or any combination thereof.