The present disclosure is an incoming call management method, which includes: receiving a call request sent by a calling terminal; determining whether the calling number is stored in an address book corresponding to the called number; if the calling number is stored in the address book, sending the call request to a first called terminal corresponding to the called number to connect to the incoming call; if the calling number is not stored in the address book, configuring the calling terminal to play a preset voice interaction prompt, receiving a voice message sent by the calling terminal; and sending the voice message and the calling number to the first called terminal. The present disclosure also provides an incoming call management apparatus. The present disclosure can initially identify the calling number through voice message including a calling user attribute and an incoming call reason, so as to improve the user experience.