The present disclosure relates to a media information releasing method performed by a mobile terminal. The mobile terminal receives a media information releasing message associated with a second application while running a first application. The mobile terminal generates a media information releasing message interface corresponding to the media information releasing message, the media information releasing message including a corresponding media information releasing configuration, and then presents, by using a floating window, the media information releasing message interface on a current display interface of the first application. After obtaining a first user operation performed on the media information releasing message interface, the mobile terminal submits a media information obtaining request associated with the second application to a remote server, so that the server shares media information according to the media information releasing configuration, thereby improving media information obtaining efficiency.