Disclosed is a transmitter. The present transmitter comprises: a frame generation unit for generating a frame including a plurality of subframes, each of which includes data and a pilot; and a transmission unit for transmitting a frame to a receiver, wherein, when the plurality of subframes have the same FFT size, the frame generation unit determines an arrangement order of the plurality of subframes on the basis of the number of subcarriers used for transmission of the data and the pilot, and arranges the plurality of subframes according to the determined arrangement order.