An information processing apparatus capable of displaying an image on a predetermined display unit, includes: a reception unit that receives a written input on an image according to an operation of a user in a state where the image is displayed on the display unit; a generation unit that generates a written object according to the written input received by the reception unit; a reference detection unit that detects a reference direction of the image displayed on the display unit; a correction unit that corrects the written object on the basis of the reference direction detected by the reference detection unit; and a display control unit that displays the written object generated by the generation unit.