Techniques for guiding an interaction with an electronic form via a computing device are described. For example, a form guidance engine is initiated. The form guidance engine maintains a state of the electronic form. The form guidance engine also maintains user information in, for example, a user profile. The user information is associated with a user of the computing device and relates to how the user interacts with the electronic form. Based on the user information, the form guidance engine anticipates a potential interaction with the electronic form given the state. Accordingly and prior to a user request for information about the electronic form, the form guidance engine generates a presentation configured to guide the user to perform the potential interaction with the electronic form via a computing device. A user response to the presentation is received. The form guidance engine performs an action associated with the electronic form and updates the state of the electronic form.