An image forming apparatus includes an image forming unit configured to form an image based on image data, a fixing unit configured to fix the image formed by the image forming unit on a recording material, a conversion unit configured to convert image data into conversion data including a plurality of areas having a first resolution in a main scanning direction perpendicular to a conveyance direction of the recording material, and a second resolution higher than the first resolution in a sub-scanning direction, which is the conveyance direction of the recording material, an analysis unit configured to analyze values related to the areas of the plurality of areas of the conversion data obtained by the conversion unit, and a temperature control unit configured to control a fixing temperature of the fixing unit according to a result of the analysis performed by the analysis unit.