According to various embodiments, systems, computer program products, and computer implemented methods for cognitive location and navigation services for custom applications are disclosed. More specifically, the cognitive location and navigation services include, but are not limited to: multilingual, point-specific communication; cognitive navigational guidance through a tourist attraction; and beacon-based communication with a vehicle are disclosed. For instance, one embodiment of multilingual, point-specific communication includes receiving a request for delivery of announcements relating to a particular event; receiving or retrieving itinerary information corresponding to the particular event and a user that submitted the request; receiving audio data from a location corresponding to the particular event based at least in part on the itinerary information; translating the audio data into a plurality of translated messages, each translated message being in a different language; and providing at least one of the translated messages to the user that submitted the request.