An image capturing apparatus comprises: a display unit visible via an eyepiece viewfinder; a proximity detection unit configured to detect proximity of an object to the eyepiece viewfinder; a specific operation unit arranged on a main body of the image capturing apparatus on a subject side with respect to an eyepiece unit, or arranged on a circumference of a barrel of an imaging lens; a memory; and at least one processor which functions as a control unit configured to perform control such that in a case where proximity of an object is detected, specific processing is performed in response to an operation made on the specific operation unit, and in a case where proximity of an object is not detected, the specific processing is not performed even when an operation is made on the specific operation unit.