One embodiment provides an apparatus. The apparatus includes a user profile; and a content filter logic. The content filter logic is to determine whether a content of a received message directed to a target recipient is compatible with the user profile and a current emotional state of the target recipient and to select at least one action based, at least in part, on one or more of the content, the user profile and/or the current emotional state of the target recipient. The at least one action is selected from the group comprising place the received message on hold, provide the received message to the target recipient, modify the received message, delete the received message, store the received message to an original message log, provide an alert to the target recipient, forward the message to another recipient and/or ascertain, from a sender, an urgency of the received message.