Methods, systems, and apparatuses are described for wireless communication at a base station. The base station may transmit a control message to a set of user equipments (UEs) using a directional transmission having a first beamform width. The base station may exchange, according to the control message, data messages with a first UE of the set of UEs using a directional transmission having a second beamform width. The second beamform width may be different from the first beamform width. The base station may exchange, according to the control message, data messages with a second UE of the set of UEs using a directional transmission having a third beamform width. The third beamform width may be different from the first beamform width, the second beamform width, or both.