A media information delivery method includes providing a playing interface and playing a video on the playing interface; in response to the video being played to a video point location, tracking display of a target object included in at least one frame image of the video point location by using a tracking identifier corresponding to the target object in the playing interface, and providing an interactive element corresponding to the target object on the playing interface; and providing, in response to an operation regarding the interactive element, a result responding to the operation in the playing interface, and providing media information corresponding to the target object on the playing interface.