Provided is an image conversion method that allows for the representation, on a display, the light and shade of a printed image obtained by printing the image on paper. The image conversion method includes a step of acquiring an illumination-light component and a reflectance component from an input image, a step of correcting the illumination-light component in accordance with display luminance information of a print mode in which the input image is to be printed, so that light and shade of the input image displayed on a display come close to light and shade of a printed image obtained by printing the input image in the print mode, and a step of acquiring a combined image by combining the corrected illumination-light component and the reflectance component or the corrected reflectance component.