A display control apparatus: displays an enlarged image of an enlarging area including a first focus measurement area and a focus guide corresponding to the first focus measurement area; moves the enlarging area in the captured image, in response to a moving instruction from a user that does not satisfy a predetermined condition, and displays an enlarged image of an enlarging area whose position was changed by the moving instruction and a focus guide that corresponds to the first focus measurement area; and newly sets, in response to a moving instruction from a user that satisfies the predetermined condition, a second focus measurement area in a predetermined area of an enlarging area whose position was changed by the moving instruction, and displays an enlarged image of the enlarging area and a focus guide that corresponds to the second focus measurement area.