In one aspect, an example method is disclosed. The method includes (i) receiving, by a first computing system, from a second computing system, video content transmitted from the second computing system; (ii) determining, by the first computing system, a live/non-live characteristic of the transmission; (iii) using, by the first computing system, the determined live/non-live characteristic of the transmission, as a basis for selecting a digital-video effect (DVE); and (iv) executing, by the first computing system, the selected DVE, wherein executing the selected DVE causes the first computing system to generate video content.