A medical image processing apparatus acquires a virtual non-contrast image generated by using a first medical image acquired by image-capturing a subject containing a contrast agent with a first energy and a second medical image acquired by image-capturing the subject with a second energy, identifies a removal-subject region included in the acquired virtual non-contrast image, identifies a region of the first medical image or the second medical image, the region corresponding to the identified removal-subject region, and changes luminance values of the identified region identified to a value lower than the luminance value.