The present disclosure is directed to systems and methods for implementing rich data types in a spreadsheet application. Generally, a value being of a rich data type is as a type of value that has context and established relationships with other types of data. In particular, a rich data type is a data value having associated context, which may be units (e.g., inches, miles, meters, kilograms, seconds, joules, hertz, Fahrenheit, etc.) or other information about the data's type (e.g., city, stock, NCAA football team, car, restaurant, school, etc.). Additionally, a value being of a rich data type further includes established relationships with other types of data.