An example method involves accessing web-traffic data associated with a web page hosted by a first computing-device, wherein the web page comprises meta-tag data; using the accessed web traffic data to determine that the first computing-device received a threshold amount of requests that are (i) for the web page and (ii) associated with a search term; responsive to the determining, modifying the meta-tag data based on the search term; and transmitting the modified meta-tag data to a second computing-device, wherein the second computing-device is configured for (i) receiving the modified meta-tag data, (ii) receiving a request for a list of search results based on a set of search terms, (iii) responsive to receiving the request, using the set of search terms and the modified meta-tag data to perform a web search, thereby generating a list of search results, and (iv) transmitting the list of search results to a third computing-device.