The present invention provides a technique to immediately acquire a specific content item on a web page. A reception apparatus includes a first reception unit configured to receive data representing a configuration of a web page; an assigning unit configured to assign, in a case in which a content item constituting the web page, specified in the data received by the first reception unit, is an image content item to which a link to another content item or a script is set, a high priority to the content item constituting the web page; a notification unit configured to notify a transmission apparatus of a notification message based on the priority assigned by the assigning unit; and a second reception unit configured to receive the content item constituting the web page, transmitted from the transmission apparatus on the basis of the notification message.