The present application provides a haptic feedback generation method and apparatus, and relates to the field of haptic feedback. The method comprises: in response to that a user body touches an object, sending a second mechanical wave that is used to form a haptic signal at a touch position with a first mechanical wave generated by the user body. A source for forming the haptic signal can be at the touch position, to cause that an effective haptic feedback to a user can be formed with little energy consumption, and poor experience of the user caused by vibration of an entire object is avoided.