A computer-implemented method programmed for execution in a computing environment for recommending at least one substrate to be used in conjunction with a digital image to form a print product is provided. The method comprises: providing a digital image; providing a list of available substrates stored in a memory; utilizing a processor, analyzing the digital image to identify image content and at least one image characteristic included in the digital image; automatically identifying at least one substrate from the list of available substrates utilizing the processor based on at least one of the identified image content or the identified at least one image characteristic; displaying the identified at least one substrate on a display; and allowing for the selection of the identified at least one substrate for fulfillment to produce a print product including the digital image disposed on the selected at least one substrate.