Invention Grant
- Patent Title: Methods and apparatus to determine media impressions using distributed demographic information
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Application No.: US16364961Application Date: 2019-03-26
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Publication No.: US10567531B2Publication Date: 2020-02-18
- Inventor: Mark Kalus , Ari Paparo , Kevin Geraghty
- Applicant: The Nielsen Company (US), LLC
- Applicant Address: US NY New York
- Assignee: The Nielsen Company (US), LLC
- Current Assignee: The Nielsen Company (US), LLC
- Current Assignee Address: US NY New York
- Agency: Hanley, Flight & Zimmerman, LLC
- Main IPC: H04L29/08
- IPC: H04L29/08 ; G06F16/955 ; G06Q30/02 ; H04L12/26 ; H04L29/06

Abstract:
Examples to determine media impressions using distributed demographic information are disclosed. An example apparatus includes a reporter to detect at the client device a login event. The example apparatus also includes a communication interface to send a communication to an impression monitor system in response to the reporter detecting at the client device the login event via the login webpage, the login event associated with a first Internet domain different from a second internet domain of the impression monitor system. The example communication interface also sends a login reporting message to the database proprietor, the login reporting message including first and second cookie identifiers, the first cookie identifier associated with the first Internet domain, and the second cookie identifier associated with the second Internet domain of the impression monitor system.
Public/Granted literature
- US20190222659A1 METHODS AND APPARATUS TO DETERMINE MEDIA IMPRESSIONS USING DISTRIBUTED DEMOGRAPHIC INFORMATION Public/Granted day:2019-07-18
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