A central or “core” application a fulfillment application at a venue, and a wireless communication application hosted on a computing device, such as a cell phone, of an attendee at an event at that venue communicate via a network. Customers may sign up online, through a various types of web applications or dedicated applications to receive information, such as menus, catalogs, or the like of available products to be at the event. The core application may manage a database of records of customers, products, and fulfilment locations. The core application may send to fulfilment applications hosted by other computers at fulfilment locations instructions to dispatch “runners” to deliver products to seat locations of customers who may order products (e.g., food, merchandise, etc.) over cell phones or other internet-connected wireless computer devices.