Aspects of the subject disclosure may include, for example, a method that includes receiving weblink information, receiving media content, inserting the weblink information into a digital frame, providing the plurality of digital frames as a video stream to a consumer media device, displaying, by the consumer media device, the video stream, receiving, by the consumer media device, a user input to pause the video stream during the displaying of the video stream to pause the video stream to display a current digital frame of the plurality of digital frames, receiving, by the consumer media device, a user input indicating a selection of a portion of the current digital frame, determining selected Weblink information for the portion of the current digital frame, and providing a connection to a website associated with the selected Weblink information to the consumer media device. Other embodiments are disclosed.