A network gateway provides first content in a first service flow associated with a user equipment. The network gateway also accesses a user context for the user equipment. The user context is generated based on user-specific information included in packets received from the user equipment. The network gateway transmits the second content to the user equipment in a second service flow via a transmission mode that is selected from one of a broadcast mode, a multicast mode, or unicast mode. The broadcast mode, multicast mode, or unicast mode is selected based on a user context for the user equipment. The user equipment receives the first content in the first service flow and the second content in the second service flow that is selectively broadcast, multicast, or unicast based on the user context. The user equipment combines the first content and the second content for display.