The present invention provides a method and an apparatus for reproducing multimedia data in a broadcasting and communication system. The apparatus for reproducing multimedia data according to an embodiment of the present invention comprises: a receiver for receiving multimedia data; a data processor for processing the received multimedia data and extracting a data unit and signaling information; a synchronization information processor for extracting synchronization information related to a broadcasting image provided by a current service from the signaling information; a service demultiplexer for extracting audio data or video data from the data unit; and a broadcasting image reproducer for decoding the audio data or video data, and reproducing the decoded audio data or decoded video data on the basis of the synchronization information.