Systems and methods are included for displaying enterprise content on a large-format display based on proximity of one or more user devices. A management server can enroll a television and a user device and install management agents on both. The management server can receive proximity information from the television or the user device, or both, and determine that content relating to the user device should be displayed on the television. For example, the management server or management agents can compare an estimated distance between the television and user device to a threshold distance for displaying content on the television related to that user device. The management server can then request content from a content server and instruct the content server to provide that content directly to the television for display.