An approach is provided to automatically replicate content to certain servers in a networking environment based on, amongst other metrics, location of third parties accessing information in a social networking environment. The approach includes obtaining content from a user within a networked environment and analyzing information of one or more third parties that have access to the networked environment and who have an association with the user. The approach further includes replicating the content to one or more servers within the networked environment based on the analyzed information of the one or more third parties.