[Object] To make it possible to urge a plurality of users to recommend content.[Solution] Provided is an information processing device including: an acquisition unit configured to acquire a plurality of pieces of specification information for specifying content from a plurality of users, respectively; and a control unit configured to calculate the number of times in which each piece of the content is specified by the plurality of users on the basis of the plurality of pieces of the specification information acquired from the plurality of users and control application of an incentive to the plurality of users on the basis of the calculated number of times.