A method, computer-readable storage device and apparatus for transmitting frequency division multiplexed targeted in-store advertisements are disclosed. For example, the method receives a plurality of advertisements from a third party entity, wherein each one of the plurality of advertisements targets one of a plurality of different demographics of customers for a retailer, frequency division multiplexes the plurality of advertisements into the electronic media package, identifies each one of the plurality of different demographics of customers is at the retailer for each one of a plurality of different time periods, and transmits the electronic media package and an instruction regarding which frequency to tune to for each one of the plurality of different time periods based on one of the plurality of different demographics of customers who is at the retailer during the each one of the plurality of different time periods.