A system generates a first layer of information that includes in combination information from the product label and attributes determined from the information from the product label but not listed on the product label. The system also generates a second layer of information that populates the second layer of information with information from the first layer of information, receives changes to the second layer of information from one of the retailer and the brand owner associated with the populated information from the first layer of information, and publishes the second layer of information with the changes from one of the retailer and the brand owner to the portion of the electronic label. The system accepts changes from one of the retailer and the brand owner to the second layer of information and prevents changes to the first layer of information from one of the retailer and the brand owner.