One embodiment of the present invention relates to a method for a terminal generating and transmitting a reference signal and data in a wireless communication system, comprising the steps of: generating a sequence corresponding to a basic bandwidth; generating a demodulation reference signal (DMRS) corresponding to the entire bandwidth by mapping the generated sequence onto a frequency band; truncating the generated DMRS according to the bandwidth of data to be transmitted; and transmitting the truncated DMRS and the data.