Disclosed are a wireless power transfer apparatus, a wireless power receiving apparatus, a wireless power transfer method, a wireless power receiving method, a wireless power transfer system using a dual mode and a recording medium thereof. A wireless power transfer apparatus transferring data and power to a wireless power receiving apparatus by using a power signal, includes: a signal generating unit generating the power signal for transferring the data and the power; a communication unit transferring the power signal generated by the signal generating unit to the wireless power receiving apparatus and communicating with the outside; and a control unit controlling the signal generating unit and the communication unit, and the signal generating unit generates the power signal according to one communication mode of a single tone transmission mode and a multi-tone transmission mode based on communication mode information transferred from the wireless power receiving apparatus through the communication unit, and the single tone transmission mode and the multi-tone transmission mode use different modulation schemes respectively.