An occupancy based focused marketing system for augmenting market control techniques corresponding to one or more buildings of one or more building types within a geographic subsector is provided. The system has a subsector aggregator, an other facility occupancy estimator, and a subsector processor. The subsector aggregator receives energy consumption and outside temperature streams corresponding to a portion of the one or more buildings, and employs occupancy components to generate average occupancy components corresponding to each building type. The other facility occupancy estimator matches the average occupancy components to remaining ones of the one or more buildings not in the portion according to building type. The subsector processor employs the first and second aggregated occupancy components to determine an occupancy estimate for the buildings, and to identify particular buildings based on the occupancy estimate to transmit targeted marketing messages to the particular buildings directed towards increasing traffic flow.