A multi-tier content distribution system includes a first repository, a second repository, and a third repository from which to distribute content. The first repository serves as a first choice from which to distribute requested content to a requesting party. If the requested content is not available from the first repository, the multi-tier content distribution system attempts retrieval and distribution of the requested content from the second repository, which serves as a backup resource to the first repository. If the requested content is not available from the second repository, the multi-tier content distribution system attempts retrieval and distribution of the requested content from the third repository, which serves as a backup resource to the second repository. The multi-tier content distribution system includes a content management resource operable to selectively populate the second repository with pre-formatted content retrieved from the third repository.