An image processing apparatus has a first color conversion unit that converts a signal value at an achromatic grid point in a first color space among achromatic grid points in a color space, the signal value being closer to white than a first predetermined signal value, into a signal value that is even closer to white, and a second color conversion unit that converts a signal value at a grid point among grid points in the color space, the signal value being closer to white than a second predetermined signal value, into white are provided. The image processing apparatus converts a signal value of an input image using the first color conversion unit, and thereafter converting the signal value using the second color conversion unit.