A system, apparatus, and method for controlling data usage at a customer premises. A gateway configured as a single point of entry receives all data entering the premises. A DataCap Management Unit monitors all data usage by client devices within the premises and uses either a linear regression model or a historical usage alpha-generation method to analyze data usage patterns at the premises and to predict future data usage at the premises for a current billing cycle. The DataCap Management Unit dynamically adjusts a premises bandwidth cap throughout the current billing cycle, using the predicted future data usage as an input, to smoothly keep actual total data usage for the current billing cycle from exceeding a data cap before the current billing cycle ends.