A switching power supply circuit preventing coil current reversal, while minimizing a current consumption and speeding up a switching frequency is provided. The switching power supply circuit under a synchronous rectification system compares a feedback voltage and a reference voltage by a comparator and, based on the results of the comparison, alternately turns on and off a main switching element and a subordinate switching element to convert a direct current input voltage into a direct current output voltage. The circuit includes: an on-time generation circuit which, based on the input voltage and the output voltage, defines the on-times of the main switching element and the subordinate switching element; and a switching signal generation unit which, based on the output signals of the comparator and the on-time generation circuit, generates switching signals for controlling the on/off operation of the main switching element and the subordinate switching element.