A non-volatile storage apparatus includes a set of non-volatile memory cells, one or more control circuits in communication with the set of non-volatile memory cells, the one or more control circuits are configured to encode data with a code rate prior to storage in the set of non-volatile memory cells, the code rate selected from two or more code rates according to one or more predictive indicators received with the data, the one or more predictive indicators relating to expected conditions for storage of the data in the set of non-volatile memory cells.