Methods, systems, and apparatus, including computer programs encoded on a computer storage medium, for adjusting the costs of assets. A method includes receiving consumption data via a first channel of a plurality of channels. The consumption data indicates an amount of consumption of an asset. The method also includes determining whether one or more predetermined thresholds are satisfied based on the consumption data. The method further includes adjusting a cost of the asset in response to determining that the consumption data satisfies the one or more predetermined thresholds. The method further includes publishing, by a computer processing device, one or more messages indicating an adjusted cost of the asset to one or more client devices via a second channel of the plurality of channels.