Techniques for improved audio localization for visual effects. In one embodiment, for example, an apparatus may comprise a processor circuit and an audio management module, and the audio management module may be operable by the processor circuit to determine a position of a user interface element in a presentation area, determine an audio effect corresponding to the user interface element, determine audio location information for the audio effect based on the position of the user interface element, the audio location information defining an apparent position for the audio effect, and generate audio playback information for the audio effect based on the audio location information.