Invention Grant
- Patent Title: Methods and apparatus to determine synthetic respondent level data using constrained Markov chains
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Application No.: US15635153Application Date: 2017-06-27
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Publication No.: US10382818B2Publication Date: 2019-08-13
- Inventor: Michael Sheppard , Jonathan Sullivan , Michael D. Morgan , Balachander Shankar , Edward Murphy , Frank Downing
- Applicant: The Nielsen Company (US), LLC
- Applicant Address: US NY New York
- Assignee: The Nielson Company (US), LLC
- Current Assignee: The Nielson Company (US), LLC
- Current Assignee Address: US NY New York
- Agency: Hanley, Flight & Zimmerman, LLC
- Main IPC: H04N21/44
- IPC: H04N21/44 ; H04N21/442 ; H04N21/81 ; H04N21/458 ; H04N21/845 ; H04N21/258 ; H04N21/262

Abstract:
Methods, apparatus, systems, and articles of manufacture are disclosed to generate synthetic respondent level data. An example method includes generating a first and second synthetic panel corresponding to a first duration of time based on a seed panel and first duration constraints; generating synthetic respondent level data corresponding to a second duration of time by linking synthetic panelists from the first synthetic panel to the second synthetic panel; and generating an output file based on the synthetic respondent level data.
Public/Granted literature
- US20180376198A1 METHODS AND APPARATUS TO DETERMINE SYNTHETIC RESPONDENT LEVEL DATA USING CONSTRAINED MARKOV CHAINS Public/Granted day:2018-12-27
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