A system and method includes an electronic data storage device to store activity data and profile data of members of a social network including content items individually associated with a content item topic. A processor may obtain the activity data and the profile data, determine an association of the social network topic with at least one of a plurality of social network genres based on the activity data, wherein individual ones of the social network genres are based, at least in part, on a category of the profile data. The processor may store the association of the social network topic with the at one of the plurality of social network genres, and cause a user interface to display information related to the content item topic based, at least in part, on the activity data associated with content items associated with the content item type.