Certain example embodiments relate to trade surveillance and monitoring systems and/or methods that take into account both subjective physical trader emotional attributes, and objective activity measures (e.g., trading activity, financial market activity, etc.). Detect scenarios (which may be thought of as logical sequences that define types or patterns used in detecting unwanted incidents) and context scenarios (which may be thought of as logical sequences that help provide additional context in the investigation stage of an incident) may be defined to take into account such information and be used in these and/or regards.