In one example, an assistant support server may maintain a web portal to crowdsource responses to a user input. The assistant support server may maintain a web portal accessible by a developer device. The assistant support server may store an assistant rule based on a developer input associating an input word set describing a hypothetical user input with a deep link for a website. The assistant support server may receive in the web portal the developer input. The assistant support server may direct a smart assistant module executed by a user device to connect to the deep link in response to receiving a user input from the smart assistant module matching the input word set.