A signage system is provided for use with load bearing poles. The system includes an upper pole section and a lower pole section, separable from the upper pole section. At least one upper flange block is positioned within the upper pole section and at least one lower flange block is positioned within the lower pole section. A load bearing shaft extends between or through each of the upper flange block and the lower flange block. Signage is coupled to or otherwise associated with the load bearing shaft, the signage being rotatable relative to at least one of the upper and lower pole sections.