A handle shaft has an upper end and a lower end. A cylindrical collar extends upwardly from the upper end of the handle shaft. The cylindrical collar has an open top. A brush head is formed of a plurality of elongated bristle fibers. The bristle fibers have lower ends secured in the open top of the cylindrical collar. The bristle fibers have free upper ends and a middle section. A ferrule assembly is axially reciprocable upon the cylindrical collar between a cleaning lower position and a raised position for cosmetic product application. The ferrule assembly is in sliding contact with the cylindrical collar. The ferrule assembly has a lower end and an upper end. The upper end is of a reduced circumference for sliding contact with the bristle fibers.