A lure imitating the swimming action of a fish, includes: a rigid head consisting of a flat rear section and elements for fixing a fishing line, a hook including a shaft fixed to the rear section of the head and extending along the longitudinal axis of the lure, a flexible body extending between a front and rear end, the front end being flat and resting against the rear section of the head, the front end having a section substantially equal to the rear section, the body including a first cylindrical part extending substantially along the longitudinal axis of the lure and including a recess, and a second curved part, a baffle extending in a transverse plane relative to the body, the baffle being fixed to the rear end of the body and increasing the curvature of the second part relative to a central line of curvature of the second part.