A positioning method and apparatus based on an electronic device or application are disclosed. A particular embodiment of the method comprises: receiving a positioning request from an unpositionable electronic device or application, the positioning request comprising a timestamp acquiring location information of a positionable electronic device or application having a network identification identical to a network identification of the unpositionable electronic device or application, and a timestamp corresponding to the location information; and estimating location information of the unpositionable electronic device or application at a time corresponding to the timestamp of the positioning request, based on the location information of the positionable electronic device or application, the timestamp corresponding to the location information, and the timestamp of the positioning request. According to this embodiment, a high-accuracy positioning for an unpositionable electronic device or application is achieved. Thus, a content pushing or a pushing for an ordered search result based on location information can be customized and optimized, for an unpositionable electronic device or application with an accurate location, and the user may obtain more precise pushing information.